Understanding Brazil's Platform Economy: Trends and Regulatory Challenges

Authors

Abstract

The proliferation of digital platforms has transformed economic landscapes, orchestrating connections among diverse agents and fostering innovation. Yet, the regulatory oversight remains a concern, prompting the need for comprehensive data on the platform economy. This is the first study that provides aggregate data on Brazil's digital platform economy. Our research aimed to address two critical issues: Are Brazilian companies aligned with the global platformization trend, and what distinctive attributes characterize them? Identifying 556 platform companies in the country, the study confirms Brazil's active participation in the global platform economy. However, these companies, primarily young and SMEs, exhibit regional concentration and reliance on foreign investments. The study outlines the need for nuanced regulatory frameworks considering company size, market share, and user base. In conclusion, the research sheds light on Brazil's participation in the global platform economy, emphasizing its unique attributes and offering insights crucial for policymakers and future investigations.

Author Biographies

Victo José da Silva Neto, Nijmegen School of Management, Radboud University

Interdisciplinary Research Hub on Digitalization and Society, Radboud University, Nijmegen, Holanda.

Tulio Chiarini, Instituto de Pesquisa Econômica Aplicada (IPEA)

Centro de Pesquisa em Ciência, Tecnologia e Sociedade, Instituto de Pesquisa Econômica Aplicada, Rio de Janeiro, Brasil.

Leonardo Costa Ribeiro, Cedeplar - Universidade Federal de Minas Gerais

Centro de Desenvolvimento e Planejamento Regional, Universidade Federal de Minas Gerais, Belo Horizonte, MG, Brasil.

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Published

2024-05-24

How to Cite

SILVA NETO, V. J. da; CHIARINI, T.; RIBEIRO, L. C. Understanding Brazil’s Platform Economy: Trends and Regulatory Challenges. Nova Economia, [S. l.], v. 34, n. 1, p. 1–31, 2024. Disponível em: https://revistas.face.ufmg.br/index.php/novaeconomia/article/view/7958. Acesso em: 11 mar. 2025.

Issue

Vol. 34 No. 1 (2024): Revista Nova Economia

Section

Regular Issue

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Copyright (c) 2024 Victo José da Silva Neto, Tulio Chiarini, Leonardo Costa Ribeiro

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