C’mon!!! The inducing factors of the supporting act of tennis players by fans-consumers
Keywords:
comportamento do consumidor, consumidor esportivo, torcida, tênis, jogo de tênisAbstract
The purpose of this study were to identify elements that induce the individual to support a professional tennis player, verify the regularity of support of the individual for a professional tennis player, and identify whether the support for a tennis player is dedicated to a single individual or multiple ones. Understanding the supporter behavior in relation to the tennis player could lead to the comprehension of the righteous paths to be followed by the managers working in this sports industry, which has the supporter as the consumer of several facets of its product. In order to collect the data, in-depth interviews were carried out with 15 men, residents of the city of Uberlândia-MG, that stated to be a supporter of a specific tennis player (a semi-structured script was used). As a result, it was found that the elements that induce supporting a tennis player take into account the style of play, the personality of the athlete, as well as the career of the player. There is a prevailing behavior of maintenance of support throughout the time; however, exceptions were noted. Generally, the fans support only one player, but it was also observed the supporting behavior for multiple tennis players at the same time.
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