Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies
DOI:
https://doi.org/10.29149/mtr.v6i1.6308Keywords:
Práticas, Consumer Culture TheoryAbstract
Ethnomethodology is a theoretical-methodological approach aimed at sharing meanings among people when carrying out their daily practices. Thus, the choice of this method leads with an epistemology oriented to daily life, considering the social reality as being constructed in the daily practice by the social actors in interaction. Seeking to elucidate a proposal for applying a research method that accesses the phenomenon of consumption within the scope of social practices, and with the intention of offering guidance to researchers who would like to engage in new empirical projects, this essay aimed to present the main aspects and concepts that delimit ethnomethodology as a research method, to then propose its applicability in studies of Consumer Culture Theory (CCT). Adopting the ethnomethodological lens, the CCT approach starts to focus less on individual choices and consumption experiences and more on the collective development of everyday practices, shifting the consumer's focus to the organization of the practice and the moments of consumption. Thus, it is understood that ethnomethodology is indicated as a methodological opportunity for CCT studies that seek to analyze consumption as a practice.
References
Antonacopoulou, E. P. (2008). On the practise of practice: In-tensions and ex-tensions in the ongoing reconfiguration of practices. Handbook of new approaches to organization studies, 112-131.
Arnould, E., & Thompson, C. (2007). Consumer culture theory (and we really mean theoretics. In: Consumer culture theory, 3-22. Emerald Group Publishing Limited.
Arnould, E. J., & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868-882.
Arnould, E. J., & Thompson, C. J. (2015). Introduction: consumer culture theory: ten years gone (and beyond). In: Consumer Culture Theory, 1-21. Emerald Group Publishing Limited.
Askegaard, S., & Linnet, J. T. (2011). Towards an epistemology of consumer culture theory: Phenomenology and the context of context. Marketing Theory, 11(4), 381-404.
Belk, R. W., Sherry Jr., J. F., & Wallendorf, M. (1988). A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet, Journal of Consumer Research, 14, 449–70.
Bispo, M. D. S. (2011). A compreensão do processo de aprendizagem coletiva influenciada pelo uso da tecnologia em agências de viagens: contribuições dos estudos baseados em prática e da etnometodologia. 156 p. (Tese - Doutorado em Administração) Centro de Ciências Sociais Aplicadas, Universidade Presbiteriana Mackenzie, São Paulo.
Bispo, M., & Godoy, A. S. (2014). Etnometodologia: uma proposta para pesquisa em estudos organizacionais. Revista de Administração, 12(2), 108-135.
Bispo, M., & Santos, I. S. A. (2014). A organização do cotidiano na orla de João Pessoa: um olhar etnometodológico da prática do voluntariado. Farol-Revista de Estudos Organizacionais e Sociedade, 1(2), 440-485.
Bourdieu, P. (1972). Esquisse d’une théorie de la pratique, précédé de trois études d’éthnologie kabyle. Geneva: Droz.
Casotti, L. M., & Suarez, M. C. (2016). Dez anos de Consumer Culture Theory: delimitações e aberturas. Revista de Administração de Empresas, 56(3), 353-359.
Cetina, K. K., Schatzki, T. R., & Von Savigny, E. (Eds.). (2005). The practice turn in contemporary theory. Routledge.
Coulon, A. (2005). La etnomedotología (3a ed.). Madrid: Cátedra.
Earley, A. (2014). Connecting contexts: A Badiouian epistemology for consumer culture theory. Marketing Theory, 14(1), 73-96.
Francis, D., & Hester, S. (2004). An invitation to ethnomethodology: language, society and interaction. London: Sage.
Garfinkel, H. (2006). Studios en etnometodología. Barcelona: Anthropos.
Garfinkel, H. (1967). Studies in ethnomethodology.
Giddens, A. (1984). The Constitution of Society. Cambridge: Polity.
Gherardi, S. (2006). Organizational knowledge: The texture of workplace learning.
Gram-Hanssen K (2008) Consuming technologies – developing routines. Journal of Cleaner Production, 16, 1181–1189.
Gram-Hanssen, K. (2011). Understanding change and continuity in residential energy consumption. Journal of Consumer Culture, 11(1), 61-78.
Guesser, A. H. (2003). A etnometodologia e a análise da conversação e da fala. Em Tese, 1(1), 149-168.
Halkier, B., & Jensen, I. (2011). Methodological challenges in using practice theory in consumption research. Examples from a study on handling nutritional contestations of food consumption. Journal of Consumer Culture, 11(1), 101-123.
Hargreaves, T. (2011). Practice-ing behaviour change: Applying social practice theory to pro-environmental behaviour change. Journal of Consumer Culture, 11(1), 79-99.
Heritage, J. C. (1987). Ethnomethodology. In: Giddens, A., & Turner, J. (Eds.), Social Theory Today, 224-272. Cambridge: Polity Press.
Heritage, J. C. E. (1999). In: Giddens, A., & Turner, J. (org.). Teoria Social Hoje. Tradução Gilson César Cardoso de Sousa. 1a reimpressão, São Paulo: UNESP.
Hirschman, E. C. (1992). The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption, Journal of Consumer Research, 19, 155–79.
Hirschman, E. C., & Holbrook, M. (1982). Hedonic Consumption: Emerging Concepts, Methods, and Propositions, Journal of Marketing, 46, 92–01.
Marcoux, J. S. (2009). Escaping the gift economy. Journal of Consumer Research, 36(4), 671-685.
Maynard, D. W., & Clayman, S. E. (1991). The diversity of ethnomethodology. Annual Review of Sociology, 17(1), 385-418.
Moisander, J., Penãloza, L. & Valtonen, A. (2009) From CCT to CCC. Building Consumer Culture Community, in: Sherry Jr., J. F., & Fischer, E. (eds). Explorations in Consumer Culture Theory, 7–33. London: Routledge.
Nicolini, D. (2012). Practice theory, work, and organization: An introduction. OUP Oxford.
Nicolini, D., Gherardi, S., Yanow, D. (2003). Knowing in organizations: a practice-based approach. ME Sharpe.
Oliveira, S. A., & Montenegro, L. M. (2012). Etnometodologia: desvelando a alquimia da vivência cotidiana. Cadernos EBAPE. BR, 10(1), 129-145.
Rawls, A. W. (2008). Harold Garfinkel, ethnomethodology and workplace studies. Organization Studies, 29(5), 701-732.
Reckwitz, A. (2002). Toward a theory of social practices: A development in culturalist theorizing. European Journal of Social Theory, 5(2), 243-263.
Schatzki, T. (2001). Introduction: practice theory. The practice turn in contemporary theory.
Schatzki, T. (1996). Social Practices: A Wittgensteinian Approach to Human Activity and the Social. Cambridge: Cambridge University Press.
Shove, E., & Pantzar, M. (2005). Consumers, producers and practices: Understanding the invention and reinvention of Nordic walking. Journal of Consumer Culture, 5(1), 43-64.
Southerton D, Warde A and Hand M (2004). The limited autonomy of the consumer: Implications for sustainable consumption. In: Southerton D, Chappells H., & Van Vliet B (eds). Sustainable Consumption: The Implications of Changing Infrastructures of Provision. Cheltenham: Edward Elgar.
Ten Have, P. (2004). Understanding qualitative research and ethnomethodology. Sage.
Thompson, C. J., Arnould, E., & Giesler, M. (2013). Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia. Marketing Theory, 13(2), 149-174.
Thompson, C. J., Locander, W. B., & Pollio, H. R. (1989). ‘Putting Consumer Experience Back Into Consumer Research: The Philosophy and Method of Existential-Phenomenology’, Journal of Consumer Research, 16, 133–47.
Wahlström, M. (2006). Unformulable Practices? Articulating Practical Understanding in Sociological Theory. Distinktion: Scandinavian Journal of Social Theory, 7(2), 121-139.
Warde, A. (2005). Consumption and theories of practice. Journal of Consumer Culture, 5(2), 131-153.
Arnould, E., & Thompson, C. (2007). Consumer culture theory (and we really mean theoretics. In: Consumer culture theory, 3-22. Emerald Group Publishing Limited.
Arnould, E. J., & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868-882.
Arnould, E. J., & Thompson, C. J. (2015). Introduction: consumer culture theory: ten years gone (and beyond). In: Consumer Culture Theory, 1-21. Emerald Group Publishing Limited.
Askegaard, S., & Linnet, J. T. (2011). Towards an epistemology of consumer culture theory: Phenomenology and the context of context. Marketing Theory, 11(4), 381-404.
Belk, R. W., Sherry Jr., J. F., & Wallendorf, M. (1988). A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet, Journal of Consumer Research, 14, 449–70.
Bispo, M. D. S. (2011). A compreensão do processo de aprendizagem coletiva influenciada pelo uso da tecnologia em agências de viagens: contribuições dos estudos baseados em prática e da etnometodologia. 156 p. (Tese - Doutorado em Administração) Centro de Ciências Sociais Aplicadas, Universidade Presbiteriana Mackenzie, São Paulo.
Bispo, M., & Godoy, A. S. (2014). Etnometodologia: uma proposta para pesquisa em estudos organizacionais. Revista de Administração, 12(2), 108-135.
Bispo, M., & Santos, I. S. A. (2014). A organização do cotidiano na orla de João Pessoa: um olhar etnometodológico da prática do voluntariado. Farol-Revista de Estudos Organizacionais e Sociedade, 1(2), 440-485.
Bourdieu, P. (1972). Esquisse d’une théorie de la pratique, précédé de trois études d’éthnologie kabyle. Geneva: Droz.
Casotti, L. M., & Suarez, M. C. (2016). Dez anos de Consumer Culture Theory: delimitações e aberturas. Revista de Administração de Empresas, 56(3), 353-359.
Cetina, K. K., Schatzki, T. R., & Von Savigny, E. (Eds.). (2005). The practice turn in contemporary theory. Routledge.
Coulon, A. (2005). La etnomedotología (3a ed.). Madrid: Cátedra.
Earley, A. (2014). Connecting contexts: A Badiouian epistemology for consumer culture theory. Marketing Theory, 14(1), 73-96.
Francis, D., & Hester, S. (2004). An invitation to ethnomethodology: language, society and interaction. London: Sage.
Garfinkel, H. (2006). Studios en etnometodología. Barcelona: Anthropos.
Garfinkel, H. (1967). Studies in ethnomethodology.
Giddens, A. (1984). The Constitution of Society. Cambridge: Polity.
Gherardi, S. (2006). Organizational knowledge: The texture of workplace learning.
Gram-Hanssen K (2008) Consuming technologies – developing routines. Journal of Cleaner Production, 16, 1181–1189.
Gram-Hanssen, K. (2011). Understanding change and continuity in residential energy consumption. Journal of Consumer Culture, 11(1), 61-78.
Guesser, A. H. (2003). A etnometodologia e a análise da conversação e da fala. Em Tese, 1(1), 149-168.
Halkier, B., & Jensen, I. (2011). Methodological challenges in using practice theory in consumption research. Examples from a study on handling nutritional contestations of food consumption. Journal of Consumer Culture, 11(1), 101-123.
Hargreaves, T. (2011). Practice-ing behaviour change: Applying social practice theory to pro-environmental behaviour change. Journal of Consumer Culture, 11(1), 79-99.
Heritage, J. C. (1987). Ethnomethodology. In: Giddens, A., & Turner, J. (Eds.), Social Theory Today, 224-272. Cambridge: Polity Press.
Heritage, J. C. E. (1999). In: Giddens, A., & Turner, J. (org.). Teoria Social Hoje. Tradução Gilson César Cardoso de Sousa. 1a reimpressão, São Paulo: UNESP.
Hirschman, E. C. (1992). The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption, Journal of Consumer Research, 19, 155–79.
Hirschman, E. C., & Holbrook, M. (1982). Hedonic Consumption: Emerging Concepts, Methods, and Propositions, Journal of Marketing, 46, 92–01.
Marcoux, J. S. (2009). Escaping the gift economy. Journal of Consumer Research, 36(4), 671-685.
Maynard, D. W., & Clayman, S. E. (1991). The diversity of ethnomethodology. Annual Review of Sociology, 17(1), 385-418.
Moisander, J., Penãloza, L. & Valtonen, A. (2009) From CCT to CCC. Building Consumer Culture Community, in: Sherry Jr., J. F., & Fischer, E. (eds). Explorations in Consumer Culture Theory, 7–33. London: Routledge.
Nicolini, D. (2012). Practice theory, work, and organization: An introduction. OUP Oxford.
Nicolini, D., Gherardi, S., Yanow, D. (2003). Knowing in organizations: a practice-based approach. ME Sharpe.
Oliveira, S. A., & Montenegro, L. M. (2012). Etnometodologia: desvelando a alquimia da vivência cotidiana. Cadernos EBAPE. BR, 10(1), 129-145.
Rawls, A. W. (2008). Harold Garfinkel, ethnomethodology and workplace studies. Organization Studies, 29(5), 701-732.
Reckwitz, A. (2002). Toward a theory of social practices: A development in culturalist theorizing. European Journal of Social Theory, 5(2), 243-263.
Schatzki, T. (2001). Introduction: practice theory. The practice turn in contemporary theory.
Schatzki, T. (1996). Social Practices: A Wittgensteinian Approach to Human Activity and the Social. Cambridge: Cambridge University Press.
Shove, E., & Pantzar, M. (2005). Consumers, producers and practices: Understanding the invention and reinvention of Nordic walking. Journal of Consumer Culture, 5(1), 43-64.
Southerton D, Warde A and Hand M (2004). The limited autonomy of the consumer: Implications for sustainable consumption. In: Southerton D, Chappells H., & Van Vliet B (eds). Sustainable Consumption: The Implications of Changing Infrastructures of Provision. Cheltenham: Edward Elgar.
Ten Have, P. (2004). Understanding qualitative research and ethnomethodology. Sage.
Thompson, C. J., Arnould, E., & Giesler, M. (2013). Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia. Marketing Theory, 13(2), 149-174.
Thompson, C. J., Locander, W. B., & Pollio, H. R. (1989). ‘Putting Consumer Experience Back Into Consumer Research: The Philosophy and Method of Existential-Phenomenology’, Journal of Consumer Research, 16, 133–47.
Wahlström, M. (2006). Unformulable Practices? Articulating Practical Understanding in Sociological Theory. Distinktion: Scandinavian Journal of Social Theory, 7(2), 121-139.
Warde, A. (2005). Consumption and theories of practice. Journal of Consumer Culture, 5(2), 131-153.
Published
2021-03-24
How to Cite
Farias, M. L., Sousa Júnior, J. H. de, Moura, B. M., Souza-Leão, A. L. M. de, & Farias, S. A. de. (2021). Ethnomethodology as a Methodological Approach to Consumer Culture Theory Studies. Marketing & Tourism Review, 6(1). https://doi.org/10.29149/mtr.v6i1.6308
Issue
Section
Artigos
License
Copyright (c) 2021 Miriam Leite Farias, João Henriques de Sousa Júnior, Bruno Melo Moura, André Luiz Maranhão de Souza-Leão, Salomão Alencar de Farias
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal, without cost for the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of authorship and its initial publication in this journal.
- Authors take full responsibility for their opinions expressed in the works published in this journal.
