Narcissism evidenced in Social Networks in Postgraduate Students of the Business Area of Brazil

Authors

  • Pavel Elias Zepeda Toro Contabilidade pela Universidade Federal do Paraná (UFPR)
  • Flaviano Costa Universidade Federal do Paraná (UFPR)

DOI:

https://doi.org/10.22561/cvr.v35i1.7848

Keywords:

Social Networks, Virtual Narcissism, Postgraduate, Business Area

Abstract

This research aimed to verify the intensity of narcissism evidenced in social networks of Brazilian postgraduate students stricto sensu in the business area. For which a Virtual Narcissism Intensity Perceptions Questionnaire was used. The sample consisted of 605 stricto sensu postgraduate students from the business area of ​​different universities in Brazil. Data were analyzed through Exploratory Factor Analysis (EFA). Among the results found, master's students present greater intensity of virtual narcissism, in relation to the same elements measured for doctoral students. AFE reflected 3 groups for master's students and 4 groups for doctoral students. They were cataloged according to their common characteristics, and were named as: “Self-promotion”; "Egocentrism"; “Presumption” and “Self-confidence”. One of the main contributions of this study is believed to be the creation of a questionnaire to capture Perceptions about the Intensity of Virtual Narcissism that was inspired by the model of Raskin and Terry (1988). On the other hand, the number of respondents who adhered to the research was significant, which shows the interest of people in the topic addressed. Thus, the study innovates because it expands a topic of relevance in the academic field, since most of the behavioral studies are about narcissism in its conventional form and do not consider contemporary aspects introduced by the new virtual communication technologies.

Author Biographies

Pavel Elias Zepeda Toro, Contabilidade pela Universidade Federal do Paraná (UFPR)

Doutorando e Mestre em Contabilidade pela Universidade Federal do Paraná (UFPR) - Av. Prefeito Lothário Meissner, 623 - Jardim Botânico, CEP 80210-170 – Curitiba/PR.

E-mail: levap15@gmail.com. ORCID: https://orcid.org/0000-0002-1505-2183

Flaviano Costa, Universidade Federal do Paraná (UFPR)

Doutor em Controladoria e Contabilidade pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (USP); Professor do Programa de Pós-Graduação em Ciências Contábeis da Universidade Federal do Paraná (UFPR) - Av. Prefeito Lothário Meissner, 623 - Jardim Botânico, CEP 80210-170 – Curitiba/PR.

E-mail: flaviano.costa@gmail.com. ORCID: https://orcid.org/0000-0002-4694-618X

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Published

2024-08-11

How to Cite

TORO, P. E. Z.; COSTA, F. Narcissism evidenced in Social Networks in Postgraduate Students of the Business Area of Brazil. Contabilidade Vista & Revista, [S. l.], v. 35, n. 1, p. 128–157, 2024. DOI: 10.22561/cvr.v35i1.7848. Disponível em: https://revistas.face.ufmg.br/index.php/contabilidadevistaerevista/article/view/7848. Acesso em: 21 nov. 2024.