The Emergence and Evolution of Corporate Social Responsibility (CSR) in Tourism, Hospitality and Related Areas

A Bibliometric Analysis of Literature

Authors

DOI:

https://doi.org/10.29149/mtr.v9i1.8463

Keywords:

Corporate social Responsibility, Tourism, Hospitality, Bibliometric Analysis

Abstract

The objective Despite the importance of corporate social responsibility (CSR) in the field of tourism and related areas, to the best of our knowledge, there are no bibliometric or revisionary articles that sought to understand the theoretical-thematic roots of corporate social responsibility (CSR) and the current tracks of the construct in relation to its borders. In this sense, aiming to address this gap, we carried out a bibliometric study with co-citation and bibliographic coupling analyses. The objective, therefore, was to analyze the conceptual bases that support research on corporate social responsibility and the frontiers of current knowledge on the topic. As a protocol, we followed the recommendations of Zupic & Cater (2015), which is currently the main reference when it comes to bibliometrics. Data collection was carried out on the Web of Science, restricting it to scientific articles in English published until 2022 within the categories tourism, hospitality, leisure, management, business and economy. Our final sample was 361 scientific articles. We present descriptive results and graphic mappings. Our descriptive results included evolution of works per year and publications per journal. Our graphical mappings were divided into a co-citation analysis map and a bibliographic coupling map. Among our main results, we identified that research on corporate social responsibility in these fields had exponential growth between 2019 and 2021, that is, during the Covid-19 pandemic, it is understandable since organizations operating in these areas were more severely affected by the restrictions imposed by the pandemic when compared to other market segments. The co-citation map showed 4 clusters. The bibliographic matching map, in turn, presented 5 clusters. Our findings found that studies on corporate social responsibility (CSR) emphasized analyzing the topic only in the field of hospitality, using hotels or international hotel chains as the unit of analysis, leading to the need for more comprehensive future studies on the topic.
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Author Biographies

Anderson Antônio de Lima, São Paulo Faculty of Technology and Senac University Center

PhD in Business Administration from Uninove (2023), Master in Administration from Universidade Paulista (2018). Bachelor in Business Administration from Centro Universitário Eniac (2014), Technologist in Management Processes from Centro Universitário Eniac (2013) and MBA in People Strategy Management from Universidade Brás Cubas (2016). He is currently a professor of higher education at FATEC-FACULDADE DE TECHNOLOGIA DE SÃO PAULO and at Centro Universitário Senac. Postgraduate in Special Education and Technological Innovation (CECIERJ _UFRRJ) and Postgraduate in Technological Education (Federal Institute - IF and Centro Paula Souza). Has experience in the area of Administration, with an emphasis on Administration, working mainly on the following topics: competitiveness, capacity absorptive, stakeholders, bibliometrics and stakeholder engagement. Course completion work advisor (TCC and Monograph) for the MBA in Project Management, MBA in Digital Transformation, MBA in Production Engineering and MBA in Productivity courses at the University of São Paulo (USP). Associate Editor of the Ibero-American Strategy Magazine - RIAE. Acting as a reviewer for the periodicals PODIUM Sport, Leisure and Tourism Review, Reunir, Bottom Line and RIC Competitive Intelligence Magazine and for the events EnAnpad, Singep, Semead, Engema, Anptur and Emprad.

Thiago de Luca Santana Ribeiro, São Paulo Faculty of Technology

PhD in Administration from Universidade Nove de Julho (2022). Master in Administration from Universidade Nove de Julho (2018). Specialist in Logistics and Supply Chain (MBA) from Faculdade Metropolitana Unidada (2016). Graduated in Administration from Faculdade São Sebastião (2014). He is currently a permanent professor of Management and Business at the Faculty of Technology of the State of São Paulo (FATEC) and a data and Business Intelligence consultant for the company Mkt4edu. He is the author of the book "Administração sob a Ótica dos Recursos" (2016). He is a researcher with dozens of articles published in national and international congresses and journals, with Co-Creation of Value as his main research focus. His research is published in the fields of Management, Business, Logistics and Tourism. He is a reviewer for the periodicals: The Botton Line; Future Studies Research Journal; International Journal of Innovation; REMARK - Brazilian Marketing Magazine; RBTUR - Brazilian Journal of Tourism Research; Ibero-American Strategy Magazine, PODIUM: Sport, Leisure and Tourism Review, Corporate Governance Magazine; Micro and Small Business Magazine; and Administrative Sciences Magazine. He is also a reviewer for congresses: ENANPAD; 3ES; SEMEAD; SINGEP and FATECLOG.

Marcos Antônio Maia Lávio De Oliveira, São Paulo Faculty of Technology

Doctor and Master in Administration. Postgraduate in Logistics, Occupational Safety Engineering and Public Management. Graduated in Administration, Logistics, Production Engineering, Public Management, Quality Management, Economic Sciences and Pedagogical Training in Mathematics. University Professor and Consultant in the area of Logistics and Transport. Founding Member of the Production Chains and Business Logistics Excellence Group of the Regional Administration Council-SP (CRA/SP). Twenty years of experience in teaching, coordinating courses in Higher Education and as director of public Higher Education institutions since 2013. He is currently Director of FATEC - Faculty of Technology of Bragança Paulista Journalist Omair Fagundes de Oliveira and Mediator Professor of Logistics disciplines and Strategic Planning and Management of the CST in Business Management - EAD of FATEC/SP. Evaluator of Higher Degree Courses, Technological Degrees and Higher Education Institutions, by INEP/MEC. Specialist Consultant for the São Paulo State Education Council (CEE/SP). Author of the book: Strategic Materials Management: Planning, Purchasing and Inventories - Editora SENAC São Paulo. Author of book chapters and several scientific articles. Worked for 14 years in a Financial Institution

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Published

2024-09-04

How to Cite

de Lima, A. A., Ribeiro, T. de L. S., & De Oliveira, M. A. M. L. (2024). The Emergence and Evolution of Corporate Social Responsibility (CSR) in Tourism, Hospitality and Related Areas: A Bibliometric Analysis of Literature. Marketing & Tourism Review, 9(1). https://doi.org/10.29149/mtr.v9i1.8463

Issue

Vol. 9 No. 1 (2024): v.9, n.1, 2024

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Artigos

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Copyright (c) 2024 Anderson Antônio de Lima, Thiago de Luca Santana Ribeiro, Marcos Antônio Maia Lávio De Oliveira

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