THE BRAZILIAN PLAYER OF LEAGUE OF LEGENDS

PROFILE AND PLAYING MOTIVATION

Authors

Keywords:

League of Legends, Motivation to PLay, PLS-SEM

Abstract

The aim of this paper is to identify the profile of the Brazilian player of League of legends by understanding the motivations that lead them to play. The video games industry is a growing market with the potential to provide interest insights to the field of consumer research. League of Legends is a MOBA game developed by Riot Games in 2009 and had over 100 monthly players in 2016. We used a quantitative approach to achieve the research goal. The Digital Games Motivation Scale (DGMS) was applied in a survey with 240 players. PLS-SEM was utilized to identify how this motivation affect the behavior of the players. We found that pastime, performance, habit and agency were the most important motives for the players and motivation has a greater impact when it comes to the number of hours the player spends on the game daily, the number of matches they play daily, the interest they have in buying game items with real money and the number of matches they play daily. Finally, the limitations of the study and suggestions for future research are presented.

Author Biographies

Sr., Universidade Federal do Cariri, Brasil

Graduating in administration from the Federal University of Cariri - UFCA. Scholar of the Teaching Initiation Project (PID) and Volunteer of the Scientific Initiation Project (PIBIC). He has already participated in the Tutorial Education Program of the Administration Course at the Federal University of Cariri - PETADM-UFCA and has a degree in Finance Technician from the State School of Vocational Education Raimundo Saraiva Coelho (RSC / 2015).

Senhor, Universidade Federal do Cariri, Brasil

Graduating in Business Administration from the Federal University of Cariri, Scholarship holder of the Institutional Scholarship Program for Scientific Initiation of the Flexibility of Labor Relations Project in the Sharing Economy: A Study in Northeast Brazil. He received a scholarship from the Tutorial Education Management Program at the Federal University of Cariri, acting as Project Director and, later, Marketing. He is interested in the areas of Marketing-Consumer Behavior, Impulse Buying-, Sharing Economy, Augmented Reality and Virtual Reality.

Senhora, Universidade Federal do Cariri, Brasil

Graduated in Psychology from the Federal University of Ceará (2002), Master in Psychology from the Federal University of Bahia (2006) and PhD in Psychology from the Federal University of Bahia (2015). She is currently Adjunct Professor III at the Federal University of Cariri. She conducts research on artisanal work and on women in leadership positions.

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Published

2022-06-01

How to Cite

Silva, L. E. N., Lessa, P. W. B., & Grangeiro, R. da R. (2022). THE BRAZILIAN PLAYER OF LEAGUE OF LEGENDS: PROFILE AND PLAYING MOTIVATION. Marketing & Tourism Review, 7(1). Retrieved from https://revistas.face.ufmg.br/index.php/mtr/article/view/6783

Issue

Vol. 7 No. 1 (2022): vol.7, n. 1, 2022

Section

Artigos

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Copyright (c) 2022 Lucas Emmanuel Nascimento Silva, Patrick Wendell Lessa, Rebeca da Rocha Grangeiro

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