A study of the validity of the Long-Term Orientation scale
DOI:
https://doi.org/10.29149/mtr.v6i1.6409Keywords:
Dimensões culturais, Hofstede, Escala de mensuração, Orientação de longo prazoAbstract
Based on questions found in the literature about the effectiveness of Hofstede's model of cultural dimensions (1980), an empirical study was carried out to analyze the assumption that cultural values will change in synch and in the same direction. The survey was carried out with undergraduate students from Universities in seven countries (Brazil, Colombia, India, Portugal, Romania, Spain and Turkey), with 1,452 valid answers. Participation was uniformly distributed in terms of gender distribution, with a young age profile and a high level of education. The study applied recommended procedures for validation of Bearden et al. (2006) scale. Mode adjustment and validity indicators of the replicated model were adequate. The comparison of the countries surveyed sought to analyze possible cultural changes in generational cohorts, based on data collected in countries that participated in the original study. The results show that the long-term orientation dimension scores changed significantly, which puts aside the assumption of uniform, directional and synchronous change posited by Hofstede. This finding reinforces the need to update and adjust the theoretical concepts. Accordingly, a clear understanding of world culture and its changing nature is of great academic and managerial relevance, which improves the accuracy of cultural perspectives, while it equips students and managers with the best available managerial information.
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