The effects of festivals versus resident participation:
The effects of festivals versus resident participation
DOI:
https://doi.org/10.29149/mtr.v4i1.5069Keywords:
Impacts, Tourism, Perception of residents, Oktoberfest, Festivals.Abstract
The promotion of festivals has been widely used by destinations with the aim of enhancing the local culture and still increase the flow of tourists in the locality. However, it is worth emphasizing that the practice of festivals tends to generate impacts in the receiving community. In this way, it is fundamental to carry out different studies in order to evaluate how the residents perceive the impacts promoted by the festival in their locality. In this perspective, this abstract aims to identify if the frequency of festival participation influences in a statistically significant way the residents' perception of the economic, social, cultural and environmental impacts promoted by Oktoberfest in the destination. The research had a quantitative approach and its sample was constituted by 520 residents of Santa Cruz do Sul who attend the Oktoberfest at least once per edition. For analysis of the results, the One-Way ANOVA variance analysis technique was used. The results showed that the frequency of participation in Oktoberfest is able to influence the residents' perception of all the impacts of the festival. The Oktoberfest population once or twice a year tends to see less of the positive impacts promoted by the festival and more negatively, residents who visit four times a year or more have shown that Oktoberfest promotes cultural impacts positive in Santa Cruz do Sul.
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Pranic, L., Petric, L., & Cetinic, L. (2012). Host population perceptions of the social impacts of sport tourism events in transition countries: Evidence from Croatia. International Journal of Event and Festival Management, 3, 236-256.
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Trott, S. (2007). Uma replicação da escala de Gursoy, Kim e Uysal para mensurar os impactos de eventos especiais (Dissertação de Mestrado). Universidade Federal do Rio Grande do Sul, RS, Porto Alegre.
Woosnam, K. M., & Aleshinloye, K. D. (2018) Residents’ emotional solidarity with tourists: Explaining perceived impacts of a cultural heritage festival. Journal of Hospitality & Tourism Research, 42(4), 587-605.
Xu, S., Barbieri, C., Anderson, D., Leung, Y. F., & Rozier-Rich, S. (2016). Residents' perceptions of wine tourism development. Tourism Management, 55, 276-286.
Yolal, M., Gursoy, D., Uysal, M., Kim, H. L., & Karacaoğlu, S. (2016). Impacts of festivals and events on residents’ well-being. Annals of Tourism Research, 61, 1-18.
Yürük, P., Akyol, A., & Şimşek, G. G. (2017). Analyzing the effects of social impacts of events on satisfaction and loyalty. Tourism Management, 60, 367-378.
Chen, W. C., Lee, C. F., & Lin, L. Z. (2012). Investigating factors affecting festival quality: A case study of neimen song jiang jhen battle array, Taiwan. African Journal of Marketing Management, 4(2), 43–54.
Chitty, B., Ward, S., & Chua, C. (2007). An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels. Marketing Intelligence & Planning, 25(6), 563-580.
Cole, S. T., & Illum, S. F. (2006). Examining the mediating role of festival visitors’ satisfaction in the relationship between service quality and behavioral intentions. Journal of Vacation Marketing, 12(2), 160-173.
Dagger, T. S., & David, M. E. (2012). Uncovering the real effect of switching costs on the satisfaction-loyalty association: The critical role of involvement and relationship benefits. European Journal of Marketing, 46(3/4), 447-468.
Eskildsen, J., Kristensen, K., JØrn Juhl, H., & Østergaard, P. (2004). The drivers of customer satisfaction and loyalty. The case of Denmark 2000–2002. Total Quality Management & Business Excellence, 15(5-6), 859-868.
Esu, B. B., Arrey, V. M. E., Basil, G., & Eyo, E. E. (2011). Analysis of the economic impacts of cultural festivals: the case of Calabar Carnival in Nigeria. Tourismos, 6(2), 333-352.
Fiuza, T. F. (2016) A percepção dos residentes sobre os impactos gerados por festivais: O caso da Oktoberfest de Santa Cruz do Sul (RS) (Dissertação de Mestrado). Universidade do Vale do Itajaí, Balneário Camboriú, SC, Brasil.
Gil, A. C. Métodos e técnicas de pesquisa social. 6a. ed. São Paulo: Atlas, 2008.
Grappi, S., & Montanari, F. (2011). The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival. Tourism management, 32(5), 1128-1140.
Han, J. S., & Hyun, K. S. (2009). The effect of family restaurants customer value on satisfaction and behavior intention: focused on university student in Seoul. Korean Journal of Hospitality Administration, 18(1), 135-150.
Hensley, R. L., & Sulek, J. (2007). Customer satisfaction with waits in multi-stage services. Managing Service Quality: An International Journal, 17(2), 152-173.
Jamaludin, M., Johari, S., Aziz, A., Kayat, K., & Yusof, A. (2012). Examining structural relationship between destination image, tourist satisfaction and destination loyalty. International Journal of Independent Research and Studies, 1(3), 89-96, July.
Li, X., & Wan, Y. K. P. (2017). Residents’ support for festivals: Integration of emotional solidarity. Journal of Sustainable Tourism, 25(4), 517-535.
Lee, T. H., & Chang, P. S. (2017). Examining the relationships among festivalscape, experiences, and identity: evidence from two Taiwanese aboriginal festivals. Leisure Studies, 36(4), 453-467.
Lee, Y. K., Lee, C. K., Lee, S. K., & Babin, B. J. (2008). Festivalscapes and patrons' emotions, satisfaction, and loyalty. Journal of business research, 61(1), 56-64.
Lohmann, P. B., Zouain, D. M., Virkki, K. B., de Quintela, M. D., & Pacheco, T. (2014) Impactos da copa do mundo FIFA 2014 no turismo das cidades - sede: Uma percepção dos residentes da cidade do Rio de Janeiro no período pré-evento. Tourism and Hospitality International Journal, 4(3), 320-337.
Mahadevan, R. (2017). Going beyond the economic impact of a regional folk festival for tourism: A case study of Australia’s woodford festival. Tourism Economics, 23(4), 744-755
Mair, J. & Whitford, M. (2013) An exploration of events research: event topics, themes and emerging trends. International Journal of Event and Festival Management, 4(1), 6-30.
Marujo, N. (2014) Turismo e eventos culturais: A festa do fim-de-ano na ilha da Madeira e as experiências dos turistas. Investigaciones Turísticas, 7, 71-86.
Marzuki, A. (2012) Local residents’ perceptions towards economic impacts of tourism development in Phuket. Tourism: An International Interdisciplinary Journal, 60(2), 199-212.
Mason, M. C., & Paggiaro, A. (2012). Investigating the role of festivalscape in culinary tourism: The case of food and wine events. Tourism management, 33(6), 1329-1336.
Mcdowall, S.; Choi, Y. A. (2010) comparative analysis of Thailand residents' perception of tourism's impacts. Journal of Quality Assurance in Hospitality & Tourism, 11(1), 36-55.
Moyano, C. A. M., Lengler, J. F. B., Angnes, D. L., & Sampaio, F. V. (2015). Estratégia para fidelização do cliente em turismo: o caso de uma Oktoberfest no Brasil. Turismo:Visão e Ação, 17(2), 387-413
Oktoberfest Santa Cruz (2017) Público pagante da 33ª Oktoberfest totaliza 137,6 mil pessoas. Recuperado em 04 out. 2018, de http://oktoberfestsantacruz.com.br/index.php/2017/10/24/publico-pagante-da-33a-oktoberfest-totaliza-1376-mil-pessoas/.
Pavluković, V., Armenski, T., & Alcántara-Pilar, J. M. (2017). Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary? Tourism Management, 63, 42-53.
Pranic, L., Petric, L., & Cetinic, L. (2012). Host population perceptions of the social impacts of sport tourism events in transition countries: Evidence from Croatia. International Journal of Event and Festival Management, 3, 236-256.
Prayag, G., Hosany, S., Nunkoo, R., & Alders, T. (2013). London residents' support for the 2012 Olympic Games: The mediating effect of overall attitude. Tourism Management, 36, 629-640.
Ribeiro, A. H. P., Hanna, A. K. D. F. A., & Monteiro, P. R. R. (2006). O valor gerado na experiência de consumo e lealdade: a operacionalização dos construtos e suas relações. ENCONTRO NACIONAL DOS PROGRAMAS DE PÓSGRADUAÇÃO EM ADMINISTAÇÃO, 30, 1-16.
Rychalski, A., & Hudson, S. (2017). Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context. Journal of Business Research, 71, 84-91.
Tanford, S., & Jung, S. (2017). Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty. Tourism Management, 61, 209-220
Tanford, S., & Jung, S. (2017). Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty. Tourism Management, 61, 209-220.
Tontini, G., Branco, L. L., Brandt, L. M. O., Ronchi, L., de Oliveira, P. R. V., & Zanchett, R. (2018). Nonlinear antecedents of visitors’ satisfaction with the oktoberfest in Brazil. Total Quality Management & Business Excellence, 1-25.
Trott, S. (2007). Uma replicação da escala de Gursoy, Kim e Uysal para mensurar os impactos de eventos especiais (Dissertação de Mestrado). Universidade Federal do Rio Grande do Sul, RS, Porto Alegre.
Woosnam, K. M., & Aleshinloye, K. D. (2018) Residents’ emotional solidarity with tourists: Explaining perceived impacts of a cultural heritage festival. Journal of Hospitality & Tourism Research, 42(4), 587-605.
Xu, S., Barbieri, C., Anderson, D., Leung, Y. F., & Rozier-Rich, S. (2016). Residents' perceptions of wine tourism development. Tourism Management, 55, 276-286.
Yolal, M., Gursoy, D., Uysal, M., Kim, H. L., & Karacaoğlu, S. (2016). Impacts of festivals and events on residents’ well-being. Annals of Tourism Research, 61, 1-18.
Yürük, P., Akyol, A., & Şimşek, G. G. (2017). Analyzing the effects of social impacts of events on satisfaction and loyalty. Tourism Management, 60, 367-378.
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Published
2019-09-06
How to Cite
Fiuza, T. F., Zucco, F. D., & Kraus, C. B. (2019). The effects of festivals versus resident participation:: The effects of festivals versus resident participation. Marketing & Tourism Review, 4(1). https://doi.org/10.29149/mtr.v4i1.5069
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