A theoretical contribution from the perspective of innovation process in wine tourism contexts

Authors

  • Bruno Sousa Instituto Politécnico do Cávado e Ave (IPCA) Universidade do Minho CiTUR - Centro de Investigação (Polo Coimbra)

DOI:

https://doi.org/10.29149/mtr.v4i2.4744

Keywords:

Consumer Behaviour, Innovation, Process Creation, Special Interest Tourism

Abstract

The innovation process, and its application to tourism, has been gradually gaining ground in the academic community as a field of study. Similarly, in recent decades, tourism has received greater attention from researchers in various sciences, varying only by the different emphases considered: economic, social, cultural and environmental. This increased attention must be welcomed, as innovation research represents a meaningful and valuable way of understanding the economic dynamics of the tourism industry, and deeper insights will be helpful for the industry and policy makers alike. The purpose of this article is to identify literature on special interest tourism innovation, in particular from the perspective of wine tourism. In order to structure the sometimes unclear use of the innovation process (in tourism research), the article will present closely to primary classical innovation and entrepreneurship issues. This is a conceptual perspective that brings together the major components of innovation process and its implications in special interest tourism perspective We also consider some of the implications for management, as well as suggestions for future lines of research. This article concludes by drawing attention to the challenging research needs.

Author Biography

Bruno Sousa, Instituto Politécnico do Cávado e Ave (IPCA) Universidade do Minho CiTUR - Centro de Investigação (Polo Coimbra)

Bruno Sousa é Professor no Ensino Superior desde 2009 e investigador nas áreas do Marketing, Estratégia e Turismo. É Professor Adjunto no Instituto Politécnico do Cávado e Ave (IPCA) e Investigador na UNIAG. Doutorado em Marketing e Estratégia pela Universidade do Minho em parceria com as Universidades de Aveiro e da Beira Interior (2014). Enquanto Professor Convidado na Universidade do Minho obteve o Prémio de Ensino da Escola de Economia e Gestão da Universidade do Minho, assim como o Best Thesis in Tourism Award na International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behavior(2015). É licenciado em Gestão pela Universidade do Minho e Prémio Universidade do Minho (destinado a galardoar o aluno que termine o curso com a classificação mais elevada). Desempenhou, anteriormente, a função de Analista de Mercados e de Cartão Cliente no Grupo Sonae (Continente Hipermercados), bem como a de Assistente de Marketing na Global Media Group SGPS, SA (jornal O JOGO).

Published

2020-05-26

How to Cite

Sousa, B. (2020). A theoretical contribution from the perspective of innovation process in wine tourism contexts. Marketing & Tourism Review, 4(2). https://doi.org/10.29149/mtr.v4i2.4744