LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC

Autores

DOI:

https://doi.org/10.29149/mtr.v6i1.6632

Palavras-chave:

brand functions, communication, content analysis

Resumo

Não se aplica

 

Referências

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Grundy, M., & Moxon, R. (2013). The effectiveness of airline crisis management on brand protection: A case study of British Airways. Journal of Air Transport Management, 28, 55-61. https://doi.org/10.1016/j.jairtraman.2012.12.011

Iacus, S. M., Natale, F., Santamaria, C., Spyratos, S. & Vespe, M. (2020). Estimating and projecting air passenger traffic during the COVID-19 coronavirus outbreak and its socio-economic impact. Safety Science, 129. https://doi.org/10.1016/j.ssci.2020.104791

Iglesias, O., Landgraf, P., Ind, N., Markovic, S., & Koporcic, N. (2020). Corporate brand identity co-creation in business-to-business contexts. Industrial Marketing Management, 85, 32-43. https://doi.org/10.1016/j.indmarman.2019.09.008

Kapferer, J. N. (2012). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers.

Kotler, P. & Keller, K. L. (2016). Administração de marketing. 12ª edição. SP: Pearson Education do Brasil.

Swaminathan, V., Sorescu, A., Steenkamp, J. B. E., O’Guinn, T. C. G., & Schmitt, B. (2020). Branding in a hyperconnected world: Refocusing theories and rethinking boundaries. Journal of Marketing, 84(2), 24-46. https://doi.org/10.1177/0022242919899905

Veloutsou, C. and Guzman, F. (2017), "The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management", Journal of Product & Brand Management, Vol. 26 No. 1, pp. 2-12. https://doi.org/10.1108/JPBM-01-2017-1398

Vinod, B. (2020). The COVID-19 pandemic and airlines cash flow. Journal of Revenue and Pricing Management, 19,228–229 https://doi.org/10.1057/s41272-020-00251-5

World Health Organization (2020) WHO announces COVID-19 outbreak a pandemic Available in: https://www.euro.who.int/en/health-topics/health-emergencies/coronavirus-covid-19/news/news/2020/3/who-announces-covid-19-outbreak-a-pandemic . Acessed on June 20th 2020.

Publicado

2021-03-24

Como Citar

Rodrigo Rizzo Dias, I., Panno, G. ., Martellotta, A. ., & Allis, T. (2021). LOW COST AIRLINES BRANDING DURING THE COVID-19 PANDEMIC. Marketing & Tourism Review, 6(1). https://doi.org/10.29149/mtr.v6i1.6632

Edição

Seção

Research Notes