Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort

Authors

Abstract

The purpose of this study is to observe whether the peak-end rule and duration neglect are checked on guests of a leisure hotel, examining whether clients demonstrate the biases found in the behavioral economics literature. The experiment was conducted with 39 guests from a resort located in Florianopolis, Brazil, during the summer and fall of 2015. The main results revealed that peak-end rule is not fully confirmed, since only the peak was shown to be significant in determining overall satisfaction. Regarding the negligence with respect to time, it is confirmed that the duration of the event has no correlation with this final evaluation.

Keywords: peak-end rule; duration neglect; behavioral economics; field experiment

Author Biographies

Guilherme Faria Alano, Federal University of Santa Catarina, Florianópolis, Santa Catarina, Brasil.

Mestre em Economia, na área de Finanças Comportamentais, pela Universidade Federal de Santa Catarina (2015). Graduado em Ciências Econômicas pela Universidade Federal de Santa Catarina (2012). Atua no mercado financeiro como Coordenador de Investimentos em um Administradora de Investimentos para pessoas físicas e jurídicas.

Newton Carneiro Affonso da Costa Junior, Pontifícia Universidade Católica do Paraná, Curitiba, Paraná, Brazil.

É graduado pela Escola Politécnica da Universidade de São Paulo, com mestrado em Engenharia de Produção pela Universidade Federal de Santa Catarina e doutorado em Administração de Empresas pela Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas, com doutorado sandwich na Universidade de Lancaster, Reino Unido. Atualmente é Professor Titular da Universidade Federal de Santa Cataria.

Jéssica Pulino Campara, Federal University of Santa Catarina, Florianópolis, Santa Catarina, Brazil.

Possui graduação e mestrado em Administração pela Universidade Federal de Santa Maria (2013, 2016). Atualmente é doutoranda em Administração na Universidade Federal de Santa Cataria e professora na área de finanças na Faculdade Energia. 

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Published

2019-10-11

How to Cite

ALANO, G. F.; COSTA JUNIOR, N. C. A. da; CAMPARA, J. P. Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort. Nova Economia, [S. l.], v. 29, n. 2, p. 677–692, 2019. Disponível em: https://revistas.face.ufmg.br/index.php/novaeconomia/article/view/4218. Acesso em: 21 dec. 2024.

Issue

Vol. 29 No. 2 (2019): v. 29 n. 2 (2019)

Section

Regular Issue

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