Lessons for Tourism from the Use of Eye-Tracking in Well-Being Research
DOI:
https://doi.org/10.29149/mtr.v9i1.8330Keywords:
wellbeing, eye-tracking, tourism, neuroscienceAbstract
Eye-tracking can be stationary or wearable (mobile) and has become a relevant research instrument for understanding visual stimuli. In the post-pandemic context, discussions about the recovery process in the tourism sector have accelerated trends already observed, such as a greater demand for less crowded destinations, those more committed to sustainability, and closely linked to well-being and health experiences, favoring places with lower population density, especially outdoors and with a greater possibility of contact with nature. It is observed that neuroscientific knowledge has elevated tourism to another level of questioning, allowing for a different type of theoretical and conceptual approach, as well as data collection, processing, and discussions. Therefore, the overall objective of this systematic literature review (SLR) on the use of eye-tracking (ET) to measure well-being treatment is a decisive step for advancing interdisciplinary knowledge in tourism. The research is exploratory, descriptive, qualitative in nature, and is carried out by consulting three databases: Scopus, PubMed, and Web of Science (WoS). It is essential to explain that to carry out the search, descriptors that combine the term eye-tracking and variations of the term well-being in English were determined. Additionally, the support of the textual analysis software Iramuteq was used, which allowed for an understanding of both the most recurrent terms and key terms due to co-occurrence. An inventory of eye-tracking technologies was compiled from empirical studies that utilized them, making it easier to assess the pros and cons of the lessons learned. Thus, in summary, the results are organized into seven valuable lessons derived from the SLR. The expectation is that these lessons can contribute to future research in the field, particularly experimental research on tourism and well-being, using eye-tracking in some of its stages.
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