O enfeite nosso de todo dia
Our daily ornaments: the meanings of accessories to Brazilian tweens.
DOI:
https://doi.org/10.29149/mtr.v6i2.6669Keywords:
Tweens, Consumption, MeaningAbstract
Tweens are children included in an age group that can vary from seven to fourteen years of age. As consumers, they have behavioral quirks and attitudes due to their social and emotional experiences. As they participate in society as consumers they have become increasingly eloquent and active in their consumer relations. Ethnographic inspiration was chosen as an effective research method during four months of fieldwork. The results reveal the use of accessories as important tools for social adjustment since they “play the game” of social life and also to establish and strengthen emotional ties.
References
Abdala, P. R. Z. (2008). Vaidade e consumo: Como a vaidade física influencia o comportamento do consumidor. 2008. 119 f. Dissertação (Mestrado em Administração). Escola de Administração da Universidade Federal do Rio Grande do Sul, Porto Alegre. Recuperado de https://lume.ufrgs.br/handle/10183/14147.
Andersen, L. P., Tufte, B., Rasmussen, J. & Chan, K. (2007). Tweens and new media in Denmark and Hong Kong. Journal of Consumer Marketing, 24(6). Recuperado de https://doi.org/10.1108/07363760710822927
Arnould, E. J. & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4). Recuperado de https://doi.org/10.1086/426626
Barbosa, L. (2010). Sociedade de consumo. Rio de Janeiro: Zahar.
Barbosa, L. (2006). Apresentação. In Barbosa, L.; Campbell, C. (org), Cultura, Consumo e Identidade. Rio de Janeiro: Editora FGV.
Baudrillard, J. (2009). O sistema dos objetos. São Paulo: Perspectiva.
Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15. Recuperado de https://doi.org/10.1086/209154
Belk, R. W., Bahn, K. D., & Mayer, R. N. (1982). Developmental Recognition of Consumption Symbolism. Journal of Consumer Research, 9(1). Recuperado de https://doi.org/10.1086/208892
Berger, P. L., & Luckmann, T. (1999). A construção social da realidade (17a ed.). Editora Vozes: Petrópolis.
Bloch, P. H., & Richins, M. L. (1992). You look "Marvelous": The pursuit of beauty and the marketing concept. Psychology and Marketing, 9. Recuperado de https://doi.org/10.1002/mar.4220090103
Bronckart, J-P. (1999). Atividade de linguagem, textos e discursos: por um interacionismo sócio-discursivo. São Paulo: EDUC.
Brusdal, R., & Lavik, R. (2008). Just shopping? A closer look at youth and shopping in Norway, Young, 16(4). Recuperado de https://doi.org/10.1177/110330880801600403
Buckingham, D., & Tingstad, V. (2010). Childhood and consumer culture. Nova Iorque: Palgrave-Macmillan.
Campbell, C. (2006). Eu compro, logo sei que existo: As bases metafísicas do consumo moderno. In, Barbosa, L., & Campbell, Colin (orgs). Cultura, consumo e identidade. Rio de Janeiro: Editora FGV.
Cardoso, A. J. M. (2004). Marketing de vestuário de criança – A percepção das crianças sobre as marcas de vestuário, a moda e o estilo de vestir. 2004. 205f. Tese (Doutorado) – Universidade do Minho, Guimarães, Portugal. Recuperado de http://homepage.ufp.pt/ajcaro/tesedoutoral.htm
Charon, J. M. (2000). Sociologia. (5a ed.) São Paulo: Saraiva.
Cody, K., Lawlor, K., & McLaren, P. (2010). No longer, but not yet – Tweens and the mediating of liminal selves through metaconsumption. Advances in Consumer Research, 38. Recuperado de https://www.acrwebsite.org/volumes/16351/volumes/v38/NA-38
Cook, D. T., & Kaiser, S. B. (2004). Betwixt and between: Age ambiguity and the sexualization of the female consuming subject. Journal of Consumer Culture, 4. Recuperado de https://doi.org/10.1177/1469540504043682
Cuche, D. (1999). A noção de cultura nas Ciências Sociais. Bauru: EDUSC.
Dittmar, H. (1992). The social psychology of material possessions: To have is to be. New York: St. Martin's.
DOUGLAS, M., & ISHERWOOD, B. (2009). O mundo dos bens: Para uma antropologia do consumo (1a ed.) Rio de Janeiro: Ed. UFRJ.
Firat, F. A., & Venkatesh, A. (1995). Liberatory postmodernism and the reenchantment of consumption. Journal of Consumer Research, 22. Recuperado de https://doi.org/10.1086/209448.
Follmann, J. I. (2001). Identidade como conceito sociológico. Ciências Sociais Unisinos. 37(158). 43-66.
Fournier, S. (1991). A meaning-based framework for the study of consumer-object relations. Advances in Consumer Research, 18. Recuperado de http://web.a.ebscohost.com.proxy3.library.mcgill.ca/ehost/pdfviewer/pdfviewer?vid=29&sid=1385b790-7682-4784-85ad a4101e395d45%40sdc-v-sessmgr02
Friedman, R. (1986). Psychological meaning of products: Identification and Marketing Applications. Psychology and Marketing, 3. Recuperado de https://doi.org/10.1002/mar.4220030102
Giddens, A. (2002). Modernidade e identidade. Rio de Janeiro: Jorge Zahar.
Graue, E., & Walsh, D. (2003). Investigação etnográfica com crianças: Teorias, métodos e ética. Lisboa: Fundação Calouste Gulbenkian.
Hall, S. (2006). A identidade cultural na pós-modernidade (11a ed.), Rio de Janeiro: DP&A Editora.
Hill, J. A. (2011). Endangered childhoods: How consumerism is impacting child and youth identity. Media Culture Society, 33(3). Recuperado de https://doi.org/10.1177/0163443710393387
Hogg, M. K., & Mitchell, P. C. N. (1996). Identity, self and consumption: A conceptual framework. Journal of Marketing Management, 12. Recuperado de https://doi.org/10.1080/0267257X.1996.9964441.
Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46. Recuperado de https://doi.org/10.1177/002224298204600314.
Hyatt, E. M. (1992). Consumer stereotyping: The cognitive bases of the social symbolism of products. Advances in Consumer Research, 19. Recuperado de http://web.a.ebscohost.com.proxy3.library.mcgill.ca/ehost/detail/detail?vid=6&sid=2c411966-a8c3-4d3e-bda6-a9455571bc56%40sessionmgr4008&bdata=JnNjb3BlPXNpdGU%3d#AN=9301106526&db=bth
Kasser, T., & Kanner, A. D. (2004). Where is the psychology of consumer culture? In: Kasser, T., & Kanner, A.D. (eds) Psychology and Consumer Culture: The struggle for a good life in a materialistic world. Washington, DC: American Psychological Association.
Kleine, R. E., & Kernan, J. B. (1991). Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects. Journal of Consumer Research. 18(3). Recuperado de https://doi.org/10.1086/209262.
Kleine, R. E., & Kernan, J. B. (1988). Measuring the meaning of consumption objects: an empirical investigation. Advances in Consumer Research, 15. Recuperado de http://web.a.ebscohost.com.proxy3.library.mcgill.ca/ehost/detail/detail?vid=4&sid=596a9057-ca89-4e70-98ca-05860f6a2cef%40sessionmgr4007&bdata=JnNjb3BlPXNpdGU%3d#AN=6487651&db=bth
Kjeldgaard, D. (2009). The meaning of style? Style reflexivity among Danish high school youths. Journal of Consumer Behavior. 8(2/3). Recuperado de https://doi.org/10.1002/cb.274.
Kwakye-Opong, R., & Adinku, G.U. (2013). Costume as Medium for Cultural Expression in Stage Performance. Arts and Design Studies, 8. Recuperado de https://www.iiste.org/Journals/index.php/ADS/article/view/5030/512.
Lindstrom, M. (2007). Tween speak: do you get it? Young Consumers: Insight and Ideas for Responsible Marketers, 8(2). Recuperado de https://doi.org/10.1108/yc.2007.32108bab.003.
Lipovetsky, G. (2004). O império do efêmero: A moda e seu destino nas sociedades modernas (7a ed). Tradução Maria Lucia Machado. São Paulo: Companhia das Letras.
McCRACKEN, G. (2003). Cultura & Consumo. Rio de Janeiro: Editora Mauad.
McCRACKEN, G. (1986). Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research, 13(1). Recuperado de https://doi.org/10.1086/209048.
Miller, D. (2002). Teoria das Compras. São Paulo: Nobel.
Peter; P. J., & OLSON, J. C. (2009). Comportamento do consumidor e estratégia de marketing, 8. Ed, São Paulo: McGraw Hill.
Richins, M. L. (1994). Valuing things: The public and private meanings of possessions. Journal of Consumer Research, 21(3). Recuperado de https://doi.org/10.1086/209414.
Rocha, E. P.G. (2002). Cenas do consumo: Notas, ideias, reflexões. Revista Semear, Nº 6. Recuperado de http://www.letras.puc-rio.br/unidades&nucleos/catedra/revista/6Sem_06.html.
Rocha, E. P. G., & Barros, C. (2006). Dimensões culturais do marketing: Teoria antropológica, etnografia e comportamento do consumidor. Revista de Administração de Empresas, 46(4). Recuperado de https://doi.org/10.1590/S0034-75902006000400005.
Rocha, E. P. G., & Barros, C. (2004). Dimensões culturais do marketing: Teoria antropológica, estudos etnográficos e comportamento do consumidor. In: Encontro da Associação Nacional dos Programas de Pós-Graduação em Administração, 28, Curitiba. Anais. Curitiba: ANPAD.
Rook, D. W., & Levy, S. J. (1983). Psychosocial Themes in Consumer Grooming Rituals, in Advances in Consumer Research, 10(1), eds. Ann Arbor, MI: Association for Consumer Research. Recuperado de http://web.a.ebscohost.com.proxy3.library.mcgill.ca/ehost/resultsadvanced?vid=29&sid=2c411966-a8c3-4d3e-bda6-a9455571bc56%40sessionmgr4008&bquery=TI+Psychosocial+Themes+in+Consumer+Grooming+Rituals&bdata=JmRiPWJ0aCZ0eXBlPTEmc2VhcmNoTW9kZT1TdGFuZGFyZCZzY29wZT1zaXRl.
Roper, S., & La Niece, C. (2009). The importance of brands in the lunch-box choices of low-income British school children. Journal of Consumer Behaviour, 89(2/3). Recuperado de https://doi.org/10.1002/cb.275.
Sahlins, M. (2006). Cultura e razão prática. Rio de Janeiro: Zahar.
Siegel, D. L., Coffey, T. J., & Livingston, G. (2004). The great tween buying machine: Capturing your share of the multibillion dollar tween market. Chicago: Dearborn Trade Publishing.
Slater, D. (1983). Cultura do consumo e modernidade. São Paulo: Nobel, 2002.
Solomon, M. R. (1983). The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer Research, 10(3). Recuperado de https://doi.org/10.1086/208971.
Tharp, M., & Scott, L. M. (1990). The Role of Marketing Processes in Creating Cultural Meaning, Journal of Macromarketing, 10(2). Recuperado de https://doi.org/pdf/10.1177/027614679001000204.
Wattanasuwan, K. (2005). The self and symbolic consumption. Journal of American Academy of Business, 6(1). Recuperado de http://www.bus.tu.ac.th/intranet/research/web/Kritsadarat_The%20Self%20and%20Sysbolic%20consumption.pdf.
Woodward, K. (2009). Identidade e Diferença: Uma Introdução Teórica e Conceitual. In: Silva, T. T. (Org.), Identidade e Diferença: A Perspectiva dos Estudos Culturais. Petrópolis: Vozes.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Sany Karla Machado
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal, without cost for the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of authorship and its initial publication in this journal.
- Authors take full responsibility for their opinions expressed in the works published in this journal.
