Revenue Management: a comparative study in hotels in Florianópolis - Brazil

Authors

  • Gabriel Arruda Bianchini Instituto Federal de Santa Catarina
  • Tiago Savi Mondo Instituto Federal de Santa Catarina

DOI:

https://doi.org/10.29149/mtr.v5i1.6254

Keywords:

revenue management, hotels, Florianópolis

Abstract

The competitiveness within the hospitality industry has been growing daily. With the appearance of Revenue Management practices, the majority of hotels are now deploying this science and utilizing its practices to optimize and increase turnover. Therefore, this article aimed to analyze how Revenue Management operations are done in three business hotels from the city center of Florianópolis (SC); observing similarities and differences between an independent total, a national chain hotel and an international chain hotel. The methodology used for this article was based on an applied research and the philosophical logic used was a deductive method. As for the objectives, the research aimed for an exploratory and descriptive profile. Sample was defined in a judgmental, non-probabilty method. A bibliographic research was conducted on the subject, alongside a semi-structured interview in accordance to the studied theory. Data analysis had a qualitative nature. It was deducted that the main similarities between the hotels were: academic background of interviewees; demand forecasting practices, usage of fluctuating tariffs, distribution channels and the most used OTA’s. A few notable differences were: the amount of time that RM is being deployed in each hotel, the number of levels in each tariff grid and the amount of time in advance with which next year’s tariffs are planned.

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Arquivo Pessoal

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Published

2020-06-10

How to Cite

Arruda Bianchini, G., & Savi Mondo, T. (2020). Revenue Management: a comparative study in hotels in Florianópolis - Brazil. Marketing & Tourism Review, 5(1). https://doi.org/10.29149/mtr.v5i1.6254

Issue

Vol. 5 No. 1 (2020): v.5, n.1, 2020 janeiro-julho

Section

Artigos

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Copyright (c) 2020 Gabriel Arruda Bianchini, Tiago Savi Mondo

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