Análise da Capacidade Absortiva no Campo do Turismo: Estudo Bibliométrico da Evolução Conceitual Teórica entre 1996 e 2021

Autores

DOI:

https://doi.org/10.29149/mtr.v8i3.7654

Palavras-chave:

Capacida absortiva, Turismo, Fontes externas de conhecimentos, Análise bibliométrica

Resumo

A literatura sobre capacidade absortiva e temas interligados, como o compartilhamento e a transferência de conhecimentos, têm crescido rapidamente em diversas áreas do conhecimento. Mas esse crescimento ainda é incipiente no campo do turismo, mesmo sendo uma indústria baseada em conhecimento, que possui processos de captação de informações por meio da interação com o consumidor, o que possibilita o compartilhamento de conhecimentos. A partir disso, percebe-se a escassez de estudos sobre capacidade absortiva, mais especificamente de estudos que investigaram os processos de aquisição, assimilação, transformação e exploração de conhecimentos externos no campo do turismo. O presente estudo busca responder à seguinte questão de pesquisa: como ocorreu a evolução conceitual-teórica da temática capacidade absortiva no campo do turismo no período de 1996 a 2021, e quais são as influências, correntes existentes e frentes atuais no campo teórico, que estudam esta temática? O estudo é realizado por meio de uma análise bibliométrica, pois a utilização desta técnica possibilita identificar o desenvolvimento de um campo científico e revela como sua evolução ocorreu ao longo dos anos (Zupic & Cater, 2015). Dentre as cinco técnicas de análise bibliométrica, o presente estudo apresenta análise de cocitação e acoplamento bibliográfico, que são consideradas as principais técnicas da análise bibliométrica. Coletamos uma amostra de 273 artigos ciêntificos na base de dados Web of Science (WoS) sobre capacidade absortiva no campo do turismo e por meio do software Vosviewer foi realizado os mapas de cocitação e de acoplamento bibliográfico. A principal contribuição deste estudo é de caráter exploratório. Ou seja, além de mapear a evolução teórica- conceitual, mais especificamente as principais influências teóricas, correntes teóricas existentes e as frentes teóricas atuais sobre a temática no campo do turismo, o estudo apresenta um ponto de partida para estudos futuros descritivos e causais, sobretudo nos clusters formados no mapa de acoplamento bibliográfico.

Biografia do Autor

Thiago de Luca Sant'ana Ribeiro, Universidade Nove de Julho, Brasil

Doutorado em Administração pela Universidade Nove de Julho, Brasil(2022)
Consultor do MKT4EDU , Brasil

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Publicado

2023-09-19

Como Citar

de Lima, A. A., Ribeiro, T. de L. S., Carvalho, J. R. C., Costa, B. K., & Mesquita, E. (2023). Análise da Capacidade Absortiva no Campo do Turismo: Estudo Bibliométrico da Evolução Conceitual Teórica entre 1996 e 2021. Marketing & Tourism Review, 8(3). https://doi.org/10.29149/mtr.v8i3.7654

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