“Round 1”. Descobrimento do perfil e relevância dos atributos de videogames de nona geração.

Autores

DOI:

https://doi.org/10.29149/mtr.v8i2.7397

Palavras-chave:

videogames, atributos, gamer, jogos, genero

Resumo

Objetivo: Descobrir quais atributos são considerados importantes em um videogame de nona geração e qual a relevância destes para o consumidor português. Além disso, levantar o perfil sociodemográfico do gamer e verificar as diferenças de preferencias entre os atributos por gênero.

 

Método: Realizou-se uma survey, com o uso de questionário em escala likert distribuídos nos principais grupos gamers do Facebook, obtendo 394 respondentes. O ranqueamento utilizou a técnica de Top Two Box e para verificar as diferenças entre as variáveis sociodemográficas foi utilizado o teste não paramétrico de Wilcoxon-Mann-Whitney.

 

Originalidade/Relevância: Há uma lacuna considerável de conhecimento no assunto, a situação se agrava em termos mercadológicos, pois a maioria dos trabalhos são relacionado a Saúde e Educação.

 

Resultados: Foi mapeado o perfil gamer português e 39 atributos. Além disso, suas relevâncias para o consumidor português foram ranqueadas, bem como verificadas diferenças significativas nas notas por gênero.

 

Contribuições teóricas/metodológicas: Entender os atributos de um produto bem como o perfil de um consumidor é de suma importância não somente para os participantes dessa indústria, mas também como base para futuros estudos acadêmicos no tema. 

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Publicado

2022-12-30

Como Citar

Amaral, M., & Oriol, E. de C. . (2022). “Round 1”. Descobrimento do perfil e relevância dos atributos de videogames de nona geração. Marketing & Tourism Review, 8(2). https://doi.org/10.29149/mtr.v8i2.7397

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