Abstract
Background of the study: The topic of shopping preference has demonstrated great importance, both in academic and executive literature.
Objective: To analyze the attributes for the drugstore shopping preference, from the perspective of customers and professionals in the area.
Methodology: Descriptive research was carried out in the Metropolitan Region of Belo Horizonte, in 2019. In the qualitative survey, 16 professionals were interviewed and in the quantitative survey, 468 buyers were surveyed.
Results: The results identified the hierarchy of importance of attributes, the main one being Price. They also showed how the variables: gender, age, income, occupation and residence in urban or rural areas influence customers. Women highlighted Customer Service, Telesales and Home Delivery, Variety of Hygiene and Beauty Products and Proximity to Home. Low-income participants rated almost all attributes as below average, including Price and Service. The forms of payment, telesales and home delivery were considered important. Respondents with high incomes value convenience attributes more.
Theoretical / methodological contributions: The article revisits and contrasts classic theories of attitude and consumer preferences in pharmaceutical retail.
Organizational contributions: Content relevant to decision making