GOVERNANÇA CORPORATIVA E DESEMPENHO DE MERCADO:

O EFEITO MODERADOR DO USO DO TWITTER

Autores

  • Mikaéli da Silva Giordani
  • Lucas Benedito Gomes Rocha Ferreira Universidade Regional de Blumenau
  • Alice Carolina Ames
  • Tarcísio Pedro da Silva

DOI:

https://doi.org/10.22561/cvr.v34i1.7320

Palavras-chave:

Governança Corporativa, Desempenho de Mercado, Mídia Social, Twitter

Resumo

Este estudo investiga o efeito do uso corporativo da mídia social, Twitter, na relação entre a governança corporativa e o desempenho de mercado. Para isso, realizou-se uma pesquisa descritiva, documental e com abordagem quantitativa. A população corresponde as empresas listadas na B3 (Brasil, Bolsa e Balcão) e a amostra é composta em média por 193 empresas/ano, totalizando 1.353 observações entre os anos de 2013 e 2019. Por meio de uma regressão linear múltipla OLS com erros padrão robustos, os resultados permitem evidenciar que a divulgação de informações financeiras no Twitter potencializa a relação entre a governança corporativa e o market-to-book, fato que destaca as empresas com altas pontuações de governança tendem a incentivar o uso de mídias sociais, o qual maximizaria o seu desempenho de mercado. O teste de sensibilidade confirma os resultados, ao demonstrar que a governança corporativa e a disseminação de informações corporativas no Twitter atraem mais investidores, devido à redução dos problemas de agência e assimetria de informação. O estudo contribui ao evidenciar informações entre a ação dos gestores e a leitura pelo mercado. Em um primeiro momento, as divulgações pelo Twitter respaldam o uso de mecanismos de governança nas empresas com foco em desempenho, com reduzidos investimentos, e segundo que potencializa o retorno de mercado pela amplitude das informações disponibilizadas aos investidores que entendem ser um respaldo ao processo de transparência.

Biografia do Autor

Mikaéli da Silva Giordani

Doutoranda em Ciências Contábeis e Administração no Programa de Pós-Graduação em Ciências Contábeis da Universidade Regional de Blumenau (PPGCC/FURB)

Endereço: Rua Antônio da Veiga, 140 – Sala D202 – Bairro Itoupava Seca, CEP: 89.030-903

Blumenau/SC – Brasil; Telefone: (47) 3321-0565; e-mail: mikagiordani@hotmail.com

Lattes: http://lattes.cnpq.br/1695284635205491

ORCID: https://orcid.org/0000-0002-4871-7858

Lucas Benedito Gomes Rocha Ferreira, Universidade Regional de Blumenau

Doutor em Ciências Contábeis e Administração no Programa de Pós-Graduação em Ciências Contábeis da Universidade Regional de Blumenau (PPGCC/FURB)

Endereço: Rua Antônio da Veiga, 140 – Sala D202 – Bairro Itoupava Seca, CEP: 89.030-903

Blumenau/SC – Brasil; Telefone: (47) 3321-0565; e-mail: lbgrferreira@furb.br

Lattes: http://lattes.cnpq.br/0727019510792350

ORCID: https://orcid.org/0000-0002-6779-6694

Alice Carolina Ames

Doutoranda em Ciências Contábeis e Administração no Programa de Pós-Graduação em Ciências Contábeis da Universidade Regional de Blumenau (PPGCC/FURB)

Endereço: Rua Antônio da Veiga, 140 – Sala D202 – Bairro Itoupava Seca, CEP: 89.030-903

Blumenau/SC – Brasil; Telefone: (47) 3321-0565; e-mail: aliceames@hotmail.com

Lattes: http://lattes.cnpq.br/0027513946536184

ORCID: https://orcid.org/0000-0002-8287-8831

Tarcísio Pedro da Silva

Doutor em Ciências Contábeis no Programa de Pós-Graduação em Ciências Contábeis da Universidade Regional de Blumenau (PPGCC/FURB)

Professor do Programa de Pós-Graduação em Ciências Contábeis da Universidade Regional de Blumenau (PPGCC/FURB)

Endereço: Rua Antônio da Veiga, 140 – Sala D202 – Bairro Itoupava Seca, CEP: 89.030-903

Blumenau/SC – Brasil; Telefone: (47) 3321-0565; e-mail: tarcisio@furb.br

Lattes: http://lattes.cnpq.br/4860526637401659

ORCID: https://orcid.org/0000-0002-2370-791X

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Publicado

2023-07-05

Como Citar

DA SILVA GIORDANI, M.; GOMES ROCHA FERREIRA, L. B.; CAROLINA AMES, A.; PEDRO DA SILVA, T. GOVERNANÇA CORPORATIVA E DESEMPENHO DE MERCADO: : O EFEITO MODERADOR DO USO DO TWITTER. Contabilidade Vista & Revista, [S. l.], v. 34, n. 1, p. 74–97, 2023. DOI: 10.22561/cvr.v34i1.7320. Disponível em: https://revistas.face.ufmg.br/index.php/contabilidadevistaerevista/article/view/7320. Acesso em: 25 abr. 2024.